Content marketing. Websites. Search and display advertising. Mobile marketing. Social media listening and analytics. Online community building. SEO.
Customer acquisition, retention, optimization, and win-back across media channels. Managing customer bases as strategic assets. Modeling, databases, lists.
Strategy, planning, and implementation of multicultural marketing efforts across the enterprise, with emphasis on U.S. Hispanic consumers.
Project implementation and management. Development and production (digital, print, video). Process design and optimization. Analysis of project post mortems.
Scopes of work, staffing plans, and compensation agreements. Contracts. Client finances management. Conflict resolution and relationship optimization.
Agency marketing and business development. Joint ventures, partnerships, and M&A. Creation, development, and building out new service offerings.
Leading client engagements for agencies and building brands’ businesses. Managing overall client relationships. Growing and optimizing client assignments.
Brand business analysis and plans to overcome identified business challenges and exploit opportunities. Competitor audits across disciplines and channels.
Assembling, growing, motivating, and leading high-performing teams. Developing and training staff. Group turnarounds and transformations.
I’m a multi-disciplinary marketer with domestic and international integrated marketing experience with emphasis on digital and CRM. I’m a results-driven, creative problem solver with a proven record of business-building ideas and their effective implementation on global brands. An entrepreneurial change agent who leads by example, I’m also a strong team builder, motivator, and manager, as well as a persuasive communicator, sharp business thinker, and seasoned agency operator. I have work experience in the US Domestic, Latin America, and US Multicultural markets.
I work with clients and agencies across the areas of expertise outlined above. With agencies, I work on their business and that of their clients. With clients, I work on their brands as well as their internal operations. I strive to generate measurable results that represent meaningful improvements to the status quo.
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