Profile

Alberto Ferrer is an award-winning marketing executive, with particular interest in driving measurable business performance through digital marketing. Alberto has experience in both the client and agency sides of the business, in the general US, US Hispanic, and Latin America markets. He has worked in varied categories including telecommunications, financial services, packaged goods, automotive, technology, real estate, retail, and government.

Alberto was recognized for his work with the Hispanic Interactive Advertising Pioneer award by the Interactive Advertising Bureau (IAB). He was also named Hispanic Media All Star for Digital by Adweek magazine. Often quoted in the trade press, Alberto is an industry leader who is an active member of the 4A’s Digital Marketing Committee and the AHAA Digital Marketing Taskforce. He has written for Advertising Age blog The Big Tent as well as for other publications and his own blog.

Currently at The Vidal Partnership, Alberto is Managing Partner, Marketing + Operations, a combined CMO/COO-like position overseeing marketing (social media, trade, agency search, organizations and conferences, publicity, business development) and operations (project management, information technology, production, linguistic services, scopes of work, contracts, staffing plans). In addition, Alberto is deeply involved in corporate strategy and development, leading projects that impact the agency overall. Alberto was originally brought in to develop direct and digital marketing at the agency. He successfully accomplished that objective, building those practices into recognized industry leadership. Alberto also created the Linguistic Services, Project Management, and Information Technology departments, and overhauled the Studio and the Print Production department, all of which he now leads. Later, he designed and oversaw the merging of the digital and direct capabilities into the agency as a whole, delivering a fully-integrated offering for clients. Outside of TVP, Alberto is on the Board of Advisors for New York-based startup Voxy and advises other entrepreneurs.

Prior to joining The Vidal Partnership, Alberto held management positions at Orcí, Wunderman/Young & Rubicam, J. Walter Thompson, Leo Burnett, and AT&T. He holds an MBA with concentrations in marketing and organizational behavior from the Kellogg School at Northwestern University, in addition to having completed graduate-level coursework in the Integrated Marketing Communications program at the university’s Medill School. He also holds a Bachelor of Science degree in marketing from Bentley University.

Awards and Recognitions