Content marketing. Websites. Search and display advertising. Mobile marketing. Social media listening and analytics. Online community building. SEO.
Customer acquisition, retention, optimization, and win-back across media channels. Managing customer bases as strategic assets. Modeling, databases, lists.
Strategy, planning, and implementation of multicultural marketing efforts across the enterprise, with emphasis on U.S. Hispanic consumers.
Project implementation and management. Development and production (digital, print, video). Process design and optimization. Analysis of project post mortems.
Scopes of work, staffing plans, and compensation agreements. Contracts. Client finances management. Conflict resolution and relationship optimization.
Agency marketing and business development. Joint ventures, partnerships, and M&A. Creation, development, and building out new service offerings.
Leading client engagements for agencies and building brands’ businesses. Managing overall client relationships. Growing and optimizing client assignments.
Brand business analysis and plans to overcome identified business challenges and exploit opportunities. Competitor audits across disciplines and channels.
Assembling, growing, motivating, and leading high-performing teams. Developing and training staff. Group turnarounds and transformations.
I'm a performance-driven marketer with expertise in strategically integrating traditional and digital marketing solutions. My career spans multiple agencies and clients, domestically and internationally, on blue-chip brands such as Allstate, Citi, Dell, FedEx, Honda, Mastercard, Heineken, IBM, Kellogg’s, Kraft, NFL, Nissan, several Novo Nordisk Rx brands, several P&G CPG brands, Rémy Martin, Sprint, TD Bank, Unilever, U.S. Census Bureau, U.S. Marines, U.S. Department of Health, and Wendy’s. I'm an experienced agency leader and talent developer who is fully bilingual (English and Spanish).
I work with clients and agencies across the areas of expertise outlined above. With agencies, I work on their business and that of their clients. With clients, I work on their brands as well as their internal operations. I strive to generate measurable results that represent meaningful improvements to the status quo.
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