Published Writing
Advertising Age Magazine’s “The Big Tent” Blog
- “Multicultural Shops at Risk in the Frenemy Era” Mar-11-2009
- “Do Hispanic Marketers Have to Be Hispanic?” Jan-30-2008
- “What a Waste of Research Funding” Jan-11-2008
- “Beware the Professional Hispanic” Dec-07-2007
- “Looking for Hispanic Talent in All the Wrong Places” Nov-29-2007
- “A Chance for Multicultural Agencies to Give Back” Nov-16-2007
- “Hispanic Advertising Awards-Show Blues” Nov-08-2007
- “Mediasaurus Learns Hispanic from Latino1: A Fable” Nov-01-2007
- “In Search of Small Ideas” Oct-25-2007
- “When a Client Asks for Integration, What Does It Mean?” Oct-18-2007
- “You Think You’re Ready for Hispanic Marketing?” Oct-04-2007
- “The General-Market Myth” Sep-27-2007
- “Please Hold the Sombreros” Sep-21-2007
- “The Language Debate Heats Up” Sep-14-2007
- “Can’t We All Just Get Along?” Sep-06-2007
- “It’s About More Than Language” Aug-30-2007
- “Targeting Hispanic Market Could Mean Higher ROI” Aug-23-2007
Advertising Age Magazine
- “Do Hispanic Marketers Have to Be Hispanic?” Jan-30-2008
- “What a Waste of Research Funding” Jan-11-2008
- “Beware the Professional Hispanic” Dec-07-2007
- “Looking for Hispanic Talent in All the Wrong Places” Nov-29-2007
- “A Chance for Multicultural Agencies to Give Back” Nov-16-2007
Hispanic Market Weekly
Speaking and Other Engagements
- IAB MIXX Awards (Judge and Presenter) 2011
- Advertising Week “Firing On All Cylinders” (Speaker) 2011
- Advertising Week “General Market Transformed” (Presenter) 2011
- Ad:Tech New York (Session Leader) 2010
- Center for Communication Marketing to Latinos (Speaker) 2010
- IAB MIXX Awards (Judge and Presenter) 2010
- Advertising Age Hispanic Awards (Direct Marketing Judge) 2010
- Advertising Age Hispanic Awards (Digital Marketing Judge) 2010
- LatinVision Digital & Social Media Conference (Speaker) 2009
- Ad:Tech Miami (Speaker) 2008
- AOL Latino Summit (Keynote) 2008
- Ad:Tech Miami (Moderator and Speaker) 2007
- DMA Directo Days (Speaker) 2006
- CADM Hispanic Day (Keynote) 2003