Published Writing
Advertising Age Magazine’s “The Big Tent” Blog
- “Multicultural Shops at Risk in the Frenemy Era” Mar-11-2009
- “Do Hispanic Marketers Have to Be Hispanic?” Jan-30-2008
- “What a Waste of Research Funding” Jan-11-2008
- “Beware the Professional Hispanic” Dec-07-2007
- “Looking for Hispanic Talent in All the Wrong Places” Nov-29-2007
- “A Chance for Multicultural Agencies to Give Back” Nov-16-2007
- “Hispanic Advertising Awards-Show Blues” Nov-08-2007
- “Mediasaurus Learns Hispanic from Latino1: A Fable” Nov-01-2007
- “In Search of Small Ideas” Oct-25-2007
- “When a Client Asks for Integration, What Does It Mean?” Oct-18-2007
- “You Think You’re Ready for Hispanic Marketing?” Oct-04-2007
- “The General-Market Myth” Sep-27-2007
- “Please Hold the Sombreros” Sep-21-2007
- “The Language Debate Heats Up” Sep-14-2007
- “Can’t We All Just Get Along?” Sep-06-2007
- “It’s About More Than Language” Aug-30-2007
- “Targeting Hispanic Market Could Mean Higher ROI” Aug-23-2007
Advertising Age Magazine
- “Do Hispanic Marketers Have to Be Hispanic?” Jan-30-2008
- “What a Waste of Research Funding” Jan-11-2008
- “Beware the Professional Hispanic” Dec-07-2007
- “Looking for Hispanic Talent in All the Wrong Places” Nov-29-2007
- “A Chance for Multicultural Agencies to Give Back” Nov-16-2007